Figures

 

 

 

 


 

  1.1 Farm share and the marketing bill for consumer food expenditures, 1993–2013

  1.2 2013 Farm-food marketing bill

  1.3 Industry sector value added for the 2013 food marketing bill

  1.4 Factor payments for the 2013 food dollar

  1.5 The food production and marketing system

  1.6 Food sales by retail sector, 1984–2013

  1.7 Number of food stores, by category, 1998–2013

  1.8 Sales of food at home and away from home, 1994–2013

  1.9 Percentage of sales of food at home and away from home, 1960–2020

  1.10 Composition of total value added by food processors, 2011

  1.11 Distribution of farm sales by sales class, 2012

  2.1 The wheel of management

  2.2 Levels of planning and goals for seed company

  2.3 Organizational chart for Carlson Seed Company

  2.4 Management by exception graph for Phoenix Fertilizer

  3.1 Supply and demand of cereal

  3.2 Shortages and surpluses with supply and demand

  3.3 Shifts in supply curves

  3.4 Shifts in demand curves

  3.5 Demand for bluegrass seed

  5.1 World population distribution by region, 1800–2050

  5.2 World population growth

  5.3 Countries of the world by Gini coefficient

  6.1 The market planning process

  6.2 SWOT analysis

  6.3 Mass-market strategy

  6.4 Market segmentation strategy

  7.1 The marketing mix

  7.2 The value equation

  7.3 The total product concept

  7.4 Categories of new technology adopters

  7.5 The product life cycle

  7.6 Upper and lower limits on pricing decisions

  7.7 The promotion strategy process

  7.8 Major agribusiness distribution channels

  8.1 Marketing audit process

  8.2 Gap analysis

  8.3 Sales forecasting model

  8.4 Market map

10.1 Profitability analysis model for Brookstone Feed and Grain Company

10.2 Graph of key ratios for Brookstone Feed and Grain Company

12.1 Total fixed costs, LCM Nursery, Inc.

12.2 Average fixed costs, LCM Nursery, Inc.

12.3 Total variable costs, LCM Nursery, Inc.

12.4 Average variable costs, LCM Nursery, Inc.

12.5 Total variable costs with supplier discounts, LCM Nursery, Inc.

12.6 Changes in total fixed costs, lumpiness, LCM Nursery, Inc.

12.7 Volume–cost relationships, Brookstone Feed and Grain Company

14.1 Operations management system

14.2 Process layout—farm implement manufacturing facility

14.3 Product layout—fluid milk facility

14.4 Hybrid layout—supermarket

14.5 Fixed-position layout—farm building

15.1 Supply chain management process

15.2 Simplified master production schedule process

15.3 Periodic review inventory system

15.4 Continuous review inventory system

15.5 Changes in procurement with shift to supply chain management

16.1 Line organization

16.2 Line and staff organization

16.3 Functional organization

16.4 The leadership continuum

16.5 Maslow’s need hierarchy

16.6 Herzberg’s two-factor theory

16.7 Example of Vroom’s expectancy theory

16.8 Our four-generation workforce provides challenges