Illustrations

Figures

2.1 Screen capture image of Michelle Phan’s YouTube Barbie Transformation Tutorial

2.2 Impression of a job interview

3.1 SF-MDA approach to the WHO Ebola website

3.2 Reporting section of the WHO Ebola website

3.3 Reporting section of the WHO Ebola home page

3.4 Screenshot of sample analysis in Multimodal Analysis Video

4.1 Multimodal transcript of the teacher’s framing of the task

4.2 Commutation: Three alternative textbook layouts of the digestive system

5.1 Surgeons cutting a suture

5.2 Sample transcript from Gail Jefferson’s ‘Nixon’ tapes study

5.3 Transcript of an exchange between a doctor and a patient

5.4 Transcript of interaction between a surgical trainee and his supervisor

6.1 Transcript of six simultaneous higher-level actions

Tables

1.1 Mapping three approaches to multimodality: SFL, social semiotics and conversation analysis

3.1 SF-MDA text and image systems

7.1 Summary of the aims and theory of meaning of multimodal approaches

7.2 Examples of research questions in multimodal approaches

7.3 Summary of the empirical focus of multimodal approaches

7.4 Summary of the methodology of multimodal approaches